Northern Star Broadcasting is awarded radio rights to Laker Hockey and Laker Basketball
Apr 27, 2009
SAULT STE. MARIE - Lake Superior State University has partnered
with Northern Star Broadcasting to provide radio coverage of all
LSSU hockey and basketball games beginning with the 2009-10 season.
Northern Star Broadcasting, which has been a marketing and
publicity resource for the LSSU Department of Athletics for several
years, has signed a two-year contract to provide live play-by-play
coverage of all LSSU hockey and most basketball games, and air
weekly coaches shows. Today's Hits 99.5 YES FM will serve as the
new home of Laker hockey broadcasts, while basketball games will
air on Talk Radio 1400. Broadcasts will also be streamed on the
Play-by-play talent for Laker hockey and basketball will be
announced at a later date.
"We are excited about the potential of reaching a different
market and taking advantage of Northern Star's enthusiasm for
promoting local events," said Kris Dunbar, LSSU director of
athletics. "Northern Star Broadcasting submitted several bids for
LSSU radio rights over the years, and this time they presented a
great offer that we have accepted. We have always been impressed
with their marketing creativity and their unconditional support of
the University. Now that they are officially part of the LSSU
family, we can make the most of their energy and resources."
"Wow! What a treat! I am so excited to have this
opportunity to work hand-in-hand with the great sports programs at
LSSU," said Tim Ellis, Northern Star Broadcasting operations
manager. "Being a local boy, growing up all I ever knew was LSSU
sports. Other kids grew up thinking U-of-M or MSU was it, but
not for me. It was always the Blue and Gold of LSSU for me.
Thirteen years in radio has allowed me to sharpen my skills in
promotions and getting the word out. I plan on putting every one of
those years to good use in letting people know just how lucky we
are to have LSSU Athletics in our own backyard! We have some great
ideas already in progress like a new and expanded Pre Game Hockey
Show, live from the Taffy Abel Arena, coaches shows for hockey and
basketball, and some fun contests through the year for both hockey
and basketball. Plus ticket giveaways, player interviews, we are
going to make sure Sault Ste. Marie knows our Lakers! Who knows,
you may even see Seamore and Foghorn doing air shifts on our
stations. I couldn't be happier right now, LSSU and NSB.... I like
the sound of that!"
In the past, Northern Star Broadcasting has brought Laker
athletes into the broadcast booth to serve as guest hosts, put
reporters on the street to interview Laker fans, conducted the Jeff
Jakaitis Hobey Baker Vote-a-Thon and sponsored contests such as the
spring break trip give-away and Lucky Laker Fan Box give-away.
"The Northern Star staff has done so much over the years to add
to the fun of Laker hockey and basketball," Dunbar said. "I'm
anxious to see what ideas they come up with for the upcoming year.
And, on behalf of our coaches, players and fans, I'm very thankful
that all of the Laker broadcasts will be live as opposed to
tape-delayed. Northern Star Broadcasting has gone to great lengths
to adjust programming and accommodate live broadcasts."
"Being both a former Laker student and hockey alum, this is a
very exciting time for me," said NSB station manager Doug Laprade,
who was a member of LSSU's 1988 national championship hockey team
and a volunteer hockey coach in the 1990s. "As I help to guide the
Northern Star Broadcasting - Sault Ste Marie family of stations,
adding Laker Athletics to our programming will definitely help with
our stations' exposure in the community. As a player, it was always
very important to have radio and media coverage, and I couldn't be
more thrilled to represent the company which now will broadcast all
Laker Hockey and all Laker Basketball games. I look forward to
working hand-in-hand with everyone at LSSU and to help grow the
exposure of Laker Athletics."
Sovereign Communications previously held the rights to Laker
broadcasts for five decades.
"Radio Soo and Rock 101 served LSSU for many years and brought
the most-memorable moments in Laker hockey and basketball history
to the listeners," Dunbar said. "While we feel it is time to move
in a different direction, we thank the staff at Sovereign
Communications for their long-time commitment to LSSU."